Packaging Première is the selective exhibition that takes place in Milan, dedicated to designers and manufacturers of luxury packaging as well as to major international brands entrusting the safekeeping of their products to containers bearing therec tangible, unmistakable mark of luxury all over the world.
Around and the creative studio MOVIclub designed the fair stand for Plastigraf Trevigiana and Cartotecnica Fossaluzza on the occasion of the Packaging Première & PCD Milan 2023.




Plastigraf Trevigiana has been dealing since 1980 with lamination of paper and cardboard with plastic and bioplastic films company.
Cartotecnica Fossaluzza has always been leading alongside companies in the paper converting sector.
The main goal of this project was to design an attractive space that reproduced a museum-like experience capable of involving visitors while showing all the two exhibitors' printing and laminating technical skills.
Paper in the form of 6 posters becomes the distinguishing feature of the space.
The graphic artworks were designed by MOVIclub in collaboration with the agency FIRM using fluo colors and engaging messages about sustainability, printing, and laminating applications.




The pattern generated by the combination of posters characterizes all the surfaces of the stand and recreates an immersive space emphasized by the contrast with the white outer walls.
To stress the museum-like experience a high-end version of the posters was displayed in backlit cases. Moreover, visitors could also take copies of the posters as gadgets.
Finally, inside the stand, there is a bar that acts as a catalyst for meetings dedicated to PR between companies and visitors.
Posters, museum cases, and the bar helped build different interaction levels between visitors, companies, and the exhibition space.

